Privacy Policy

In this Privacy Policy, any references to “we”, “us” or “our” shall be references to New Alpha Innovation Limited or any of our affiliates.

We respect your personal privacy and are committed to maintaining your trust and confidence. We believe in ensuring the security and safety of your personal information. Please take the time to read this policy, and contact us if you have any questions or concerns.

You can freely explore this Website largely without having to reveal any personal data. On occasion however, for specific purposes you may be invited to provide personal data to us on a voluntary basis. We will always inform you when we are collecting such information and provide our Personal Information Collection Statement (“PICS”) on or before the collection in an appropriate format and manner.

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General Enquiries

For general enquiries, our policies and practices in relation to the collection, use, security and access of personal data of our customers and/or users of this website (each, a Data Subject) are as follows:

Types of Personal Data Held

There is no obligation for a Data Subject to provide their personal data to us. However, if the personal data requested by us is not provided, we may not be able to provide the services and/or products (Services) as required by the Data Subject.

We may collect and hold contact and identification information of Data Subjects, which include the names, addresses, telephone numbers together with other data which are contained in the enquiries and necessary for the provision of our Services.


The purposes for which personal data relating to Data Subject may be used are as follows:-

Transfer of Personal Data

Personal data of the Data Subject will be kept confidential but we may disclose and transfer (whether in Hong Kong or abroad) such data to:

Access and Correction of Personal Data

Under the Ordinance, the Data Subject has the right to:


Requests for access and correction of data should be in writing and addressed to:

Personal Data Officer
New Alpha Innovation Limited
18/F, Chevalier Commercial Centre
8 Wang Hoi Road, Kowloon Bay, Hong Kong
(An administrative fee of HK$50 per request will be charged in order to recover the expenses in processing such access and/or correction requests.)


With your consent, we, our affiliates or our associated or related companies may contact you with information about other products and services provided by the relevant company. If you do not wish to receive such information, please write to us at the above address and the data will, without charge, cease to be used by the companies for such purposes.

Security of Personal Data

We restrict access to personal data to persons who have a need to use the data and who have been trained to handle such data properly and observe confidentiality.

Retention of Personal Data

We retain personal data of the Data Subject for as long as reasonably necessary to fulfil the purposes of collecting and using the data, or for such longer periods as may be required or permitted by law.

Storage of Personal Data

Personal data you share with us is transferred and stored on our database servers in Hong Kong or hosted by third parties that transfer and store information on database servers located in Hong Kong and that have entered into agreements with us that require them to observe the principles of the Privacy Policy. We have security functions such as a firewall to prevent leak or access to your personal data without authorization.

We back up the personal data in our data centers is backed up routinely, in order to aid in the recovery of information in the event of accidental damage of information or due to a natural disaster.